Riley Subaru is honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Riley Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Riley Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Riley Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Airedale Terrier Rescue
Junior Achievement, Dubuque Museum of Art, Grand Opera House
Dubuque Soccer Complex, Toys For Tots, Mystique Ice Arena, Dubuque Arboretum, Veterans Memorial Plaza
Finley Diabetic Center
Love Promise Stories from Riley Subaru
Subaru and Riley Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Adopt a classroom Ms. Schwartz - Amaya S
I am so grateful that Riley Subaru adopted my 4th-grade classroom at Lincoln Elementary School! Their generous support allowed me to purchase new book bins, anchor charts, anchor chart markers, and other organizational materials for our classroom. These new materials have helped make our classroom more functional and organized, creating a learning environment where students can stay focused and make the most of their learning. The notebook anchor chart will support students as they build their writing skills and practice organizing their ideas in their notebooks. The additional anchor charts will provide helpful visuals and make classroom expectations clear and accessible for all students. We are incredibly thankful that Riley Subaru supports learning and made it possible for us to purchase materials that will make such a positive difference in our classroom. Thank you so much, Riley Subaru, for supporting our classroom and investing in our students! Ms. Schwartz 4th Grade, Lincoln Elementary School
Bringing & Serving a Monthly Meal at a Local Free Meal Site - Clarissa K
Beginning in April 2026, Riley Subaru began providing and serving a monthly meal at the Dubuque Rescue Mission (DRM), a men's homeless shelter and free meal site in Dubuque, Iowa. The DRM provides free meals to the unhoused and poor of Dubuque all 365 days of the year, serving an average of 4,153 meals each month across seven breakfasts, six lunches, and four suppers. This is a massive undertaking that requires multiple staff members, hundreds of volunteer hours, and generous food and financial donations from our community. Riley Subaru's support of our mission to provide beautiful, nourishing meals to our community with dignity and respect for each individual is hugely impactful. Our work is made more sustainable through the active participation of organizations like Riley Subaru.
Riley Subaru Donates Blankets and Words of Warmth to MercyOne Dubuque Cancer Center - Madeline M
On June 24th, 2026, Riley Subaru of Dubuque presented a donation of 80 double-purpose pillows/blankets and thoughtful notes to the staff and leadership of MercyOne Dubuque Cancer Center. Present for the photograph were Cancer Center leader Kristen Wink, several wonderful Cancer Center staff, Foundation Chief Development Officer David Moore, Foundation Assistant Maddy Marty, MercyOne Dubuque COO Michelle Posten, David Regan and Bobbi Potter of Riley Subaru, and Danielle Oswald-Thole from Blood Cancer United. We are truly grateful for the support of our community, especially for our Cancer Center patients. Bobbi and the team at Riley Subaru exemplify this spirit of kindness. Their donation is a beautiful reminder that our patients are not alone. These gifts do more than provide warmth—they bring comfort, encouragement, and a deep sense of care. Each handwritten note is a touching gesture that means so much. Thank you, Riley Subaru, for your compassion and generosity. Your support makes a meaningful difference.
Love the Earth Event 2026 - Margaret M
Recently, my husband and I were able to receive a Red Maple tree from Riley's Subaru during the Love the Earth event. This tree will be a wonderful addition to our backyard and will help us further our commitment to nature. We were also able to gift a second tree to my in-laws, who recently purchased a home and are looking forward to beautifying their new space. Riley's Subaru has consistently been kind, caring, and dependable. Even though we have moved away to Rochester, we still travel back to Dubuque to have our vehicles serviced. The trust and peace of mind we have built with your team is the reason we maintain this relationship and plan to choose Riley's Subaru for our future vehicle purchases as well. Thank you for everything you do through the Love Promise! Margaret and Riley Mohr
My Story - Morgan M
It still feels unreal saying this out loud, but I walked away from flipping and rolling my Subaru Forester Limited—and I don't take that for granted for a second. One moment everything was normal, and the next, my world literally turned upside down. It was terrifying, chaotic, and something I hope I never experience again. But somehow, through all of it, I was protected. No major injuries, just a whole new perspective on how quickly things can change. In the middle of all that stress and uncertainty, Riley's Subaru stepped in and truly took care of me. From the moment I reached out, their team showed nothing but kindness, patience, and genuine concern. They made a really overwhelming situation feel manageable, and that meant more than I can even explain. They got me into a loaner right away so I wasn't stuck, and they supported me every step of the way while I figured out what came next. There was never a moment where I felt like "just another customer"—they treated me like a person who had just gone through something scary, and they showed up for me. Because of them, I was able to take my time and eventually find my dream car—something I'm beyond grateful for after everything that happened. I seriously cannot thank the entire team enough for the care, compassion, and support they gave me during such a stressful time. If you're ever in need of a dealership that actually cares, I would 10/10 recommend them without hesitation. Feeling incredibly lucky, incredibly grateful, and definitely hugging life a little tighter these days 🤍
Our Experiences - Paula P
Bobbi, our local Subaru contact is wonderful. She always makes the process so easy. You can feel her passion for this program. We are grateful for her and the company's support. Before the items were distributed to our partners, we received a call from a family whose house had just burned to the ground. The five children were in need of just about everything! We were able to provide them shoes and coats in their time of need. When distributing the items to our nonprofit partners, one staff member stated the day we called to inform them the items were ready for pick up, they were set to go buy a coat for one of their clients that afternoon with their personal money. Not only does this program help support kids and families, but it also allows agency staff who work tirelessly (and often feel like they are not doing enough), have the needed resources to make a difference for the kids they work with. The ripple effect of this event is larger than most people realize.
Riley Subaru's Love for Pets - Sam S
Riley Subaru has been a great partner to work with as Safe Haven in Elizabeth, Illinois has increased the breadth and depth of its services and programs in recent years. The October Subaru Loves Pets events have allowed us to showcase dogs available for adoption and to engage with customers who at the dealership those days. Riley's sponsorship of two PawStravaganza events organized by the Telegraph Herald have resulted in establishing relationships which would not have been available to us otherwise. Riley has been a major sponsor for our annual golf outings, which have become a significant fundraiser. Jim Riley and his staff have always been ready to help in any way we needed. In 2025, Riley designated Safe Haven as the beneficiary of the Share the Love event. All these interactions have made it possible for Safe Haven to expand its outreach in making the lives of cats and dogs, as well as their owners, better. The many animals and residents who have benefitted from your love of pets thank you.
Fostering a Love of Reading - Beth B
I am incredibly grateful for the generous donation of books and supplies to my fourth grade classroom. These resources have already begun to make a meaningful difference in my students’ learning experience. The new books have sparked excitement for reading and exploration, while the supplies have helped create a more organized and engaging environment. With these tools, I am better equipped to support diverse learning styles and foster creativity and curiosity. This donation has not only enriched our classroom but also reminded us of the power of community support in education. Thank you for investing in our students’ futures.
Adopt a Classroom - Ms. Doyle - Mackenzie D
I teach third grade at Lincoln Elementary, and my classroom was chosen to be adopted by Riley's Subaru. We were so fortunate to receive funds from adopt a classroom. The grant allowed us to invest in flexible seating options and expand our classroom library, two changes that have made a big difference in how our students learn and engage. With new flexible seating, students can choose comfortable spots that best suit their learning styles—whether it’s floor chairs, rocking chairs, lap desks or floor cushions. This freedom has increased their focus, collaboration, and enthusiasm during lessons and independent work. With this grant, we were able to buy more nonfiction texts about animals, space, habitats, etc. Expanding our classroom library with diverse and engaging books has sparked a love of reading among students. Many have discovered new favorite authors and genres, boosting their confidence and literacy skills. The welcoming space encourages students to explore stories and ideas on their own terms. We are very grateful that Subaru loves learning and made it possible for us to buy such useful items. Thank you so much! Ms. Doyle
Optimal Learning for Today's Students - Amanda W
Subaru donated money to support and extend my students' educational opportunities. With the donation, I purchased wobble seats for students as a flexible seating option, but also for students who have the need to move while they learn. Group caddies were purchased for each table to house all supplies needed for each day, especially whiteboards, to cut back on transitions throughout the day creating more optimal learning time. The post-it notes will help students have equal voice and will serve as a quick exit ticket to check student understanding after a lesson. Fraction kits were purchased to help students who struggle with this concept and may need extra hands-on learning to support their understanding of parts to wholes. Lastly, I purchased putty for students to use when they are in the safe space as a calming tool to self-regulate and hop back to work. All of these items will support my teaching by creating more learning time and less transition time; a quick check-in on student understanding; a close-up support model for students who need visuals and hands-on learning of fractions; giving choice seating and sensory tools to use within the classroom to help them focus and stay on task. Thank you again for your generous donation to my classroom! I'm extremely grateful!
