The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Riley Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Airedale Terrier Rescue
Junior Achievement, Dubuque Museum of Art, Grand Opera House
Dubuque Soccer Complex, Toys For Tots, Mystique Ice Arena, Dubuque Arboretum, Veterans Memorial Plaza
Finley Diabetic Center
Love Promise Stories from Riley Subaru
Subaru and Riley Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Safe Haven Loves Pets! So does Riley's - Sam S
Riley Subaru’s support for Safe Haven in Elizabeth, IL has been instrumental in helping us expand services to residents in Jo Daviess and surrounding counties. We have been able to increase support for pet owners with limited resources by providing pet food at no cost to recipients, and by greatly increasing our spay/neuter initiatives for cats. In 2024, we were able to provide over substantial amounts of pet food, allowing residents to meet personal needs better. The spay/neuter programs are helping reduce the overpopulation of cats in our area. The on-site adoption event in October 2024 resulted in the adoption of a dog that day. The dog and its new owners are pictured. The event also provided exposure to Dubuque area residents and resulted in subsequent adoptions.
Blanket Donation at MercyOne Dubuque Cancer Center-Jackie B - Madeline M
Riley Subaru of Dubuque recently presented a donation of 80 blankets to the staff and leadership of MercyOne Dubuque Cancer Center. We are truly grateful for the support of our community, especially for our Cancer Center patients. Bobbi and the team at Riley Subaru exemplify this spirit of kindness. Their recent donation of cozy blankets and heartfelt messages of hope is a beautiful reminder that our patients are not alone. These gifts do more than provide warmth—they bring comfort, encouragement, and a deep sense of care. Each handwritten note is a touching gesture that means so much. Thank you, Riley Subaru, for your compassion and generosity. Your support makes a meaningful difference.
Riley Subaru Supports United Way of Dubuque Area - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Dubuque, this is a harsh reality. Helping others strengthens communities, which is why Riley Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Riley Subaru have helped nearly 900,000 children and adults in urgent need. On 01/15/2025, Riley Subaru donated 150 coats & 150 shoes/socks to United Way of Dubuque Area. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Riley's Arbor Day Event Promotes Natural Resources - Rick H
Riley Subaru has been an active and visible participant in Subaru's Love Promise Events. This past Arbor Day, Riley offered customers a chance to help combat global warming, beautify America, and restore some of our precious natural resources. I was able to pick up 2 trees, one for our family and one for our neighbor. The positive atmosphere demonstrated at the pick-up point was an added bonus. We have both planted the trees and have seen significant growth in the past month. Riley's commitment to the core pillars of Environment, Health, Education, Pets, and Community is evident to customers and the business and education community in and around Dubuque. Riley Subaru clearly exhibits more than just a successful business story, it is a leading example of what more companies should strive to become - a company that cares about people and the community they share. Thank you Riley Subaru.
Subaru at the Skilled Trades Fair - Britini S
Riley Subaru participated in the Dubuque Area Labor-Management Council's Skilled Trades Fair for area high school students. Ryan, Ben, and Bubba connected with students from over 20 schools to share information about a career as an auto technician. Their hands-on activities kept the students excited and engaged! Thank you, Riley Subaru, for sharing this career path with the students!
High School Career Exploration - Britini S
Ryan from Riley Subaru volunteered his time to meet with Dubuque Senior High School students that are interested in pursuing a career as an Automotive Technician. He shared his story of entering the industry, as well as the path a couple of his colleagues took to get to their current positions at Riley Subaru. After his presentation, students knew the steps on how to enter the industry, the expectations the organization has for their auto technicians, and the understanding that the auto industry is constantly changing, so lifetime learning is a must. The students loved all of the swag they received, as well! Thank you, Ryan, for planting seeds in the minds of our students!
Adopt a Classroom - Amelia K
I teach kindergarten at Lincoln Elementary, and my classroom was chosen to be adopted by Riley's Subaru. We were so fortunate to receive funds from adopt a classroom. With the funds provided to us, I chose to buy items that would engage students and organize our classroom in an inclusive way. Items such as mailboxes, file folder organizers, and black tubs were purchased to keep all of the learning stations organized and easy to access for all children. These are just a few of the amazing ways this opportunity provided structured learning for my class, and we are very grateful that Subaru loves learning and made it possible for us to buy such useful items. We would never have been able to make this classroom our home so quickly, have it not been for their generous donation and support. Thank you so much! Ms. Kratz
"I'm warm!" - Paula P
Thanks to Riley Subaru, United Way received more than 200 new children’s coats, shoes, and socks through Operation Warm. We were able to provide eight of our local partner organizations with these wonderful items, knowing they would get into the hands and on the feet of those most in need. After she tried on her coat, one girl said, “I’m warm!” That simple statement was beyond powerful. Every child deserves to be warm and comfortable. New socks, shoes, and warm winter coats are essential for children in our communities. Thank you Riley Subaru for making the world a better place and fulfilling your Love Promise!
UnityPoint Health - Finley - Wendt Regional Cancer Center - Barbara P
Riley Subaru of Dubuque presented UnityPoint Health - Wendt Regional Cancer Center with 50 blankets as part of the Subaru Loves to Care initiative. The blankets will be provided to patients in the Wendt Regional Cancer Center who are undergoing treatment. Annually, Subaru of America and The Leukemia & Lymphoma Society (LLS) work together to give warm blankets and encouraging messages of hope written by retailers and Subaru customers in their stores to support patients facing cancer. This is the 7th year for a blanket donation.
🍭Candy Donation🍭 - Madi G
Riley Subaru does love to care! Riley’s was able to donate candy for our annual trick-or-treating event. Due to their generous donations we were able to get our residents out and about to hand out candy to all the kids dressed up! Thank you Riley Subaru!
